When you visit Destination Travel or any of our associated websites or digital applications or websites (our platforms), you are agreeing to consent to allow us and our associated third parties (such as tour providers) to store and retrieve cookies, IP addresses and to utilise user tracking technologies which permit us to operate platform functionality, collect aggregate data relating to website use so that we have information to permit us to enhance users online experience, such as managing and delivering geographically specific advertising, services and communications to you our users. If you choose to not allow us to enable cookies, you have the means to disable cookies, but this will adversely the way you can interact with our platforms. The following sections outline what cookies are, how our tracking technology works and why we find it necessary and desirable to use them.
What are cookies?
Cookies are small files placed by platforms on your browser to enable the website or digital platform owner to differentiate your behavior from that of other website or platform users. If your browser’s preferences enable it, each platform can potentially place its cookies your device. However as a privacy protection measure your browser will only permit a platform to access its own cookies they placed, rather than other websites’ or platforms’ cookies. Consequently Destination Travel will only access the cookies we are permitted to place your browser, rather than other platforms cookies.
And what types of cookies do we use?
Destination Travel’s platforms utilize different cookie types - Session cookies, Persistent cookies, First party cookies and Third party cookies. We use Session cookies which last during a single duration of platform use. We use Persistent cookies for a period extending beyond your visit to our platform. First party cookies are ones which our platforms have set up, while Third party cookies are those placed by our affiliates or third parties associated to us.
Why do we need to cookies?
Destination Travel’s cookies are used for different functions. Some serve to provide a seamless service when using any booking service on our platforms. When you do not complete a transaction, cookies allow us to prompt you to complete it or to provide assistance. Other cookies serve to identify you geographically so we can enable you to see platform information we think may be most relevant for you (such as currency etc). Below we provide a deeper explanation of potential cookie types we use and which we may send to your browser.
Without these cookies our platform’s operations are impaired. Such bookies enable you to access any areas of our platform which may be secure or they may be necessary to complete a booking transaction or payment. If your browser has disabled Essential cookies it may be potentially not possible to complete a transaction. Your access to our platforms may be restricted or impaired.
These cookies are to track the performance of our platforms. By allowing us to see how visitors interact with our platform we are able to see what we are doing right or doing wrong, and make changes accordingly. Destination Travel platforms employ third party analytic providers’ services for this (such as Google Analytics).
These cookies are designed to improve the user experience. These cookies recognise return visitors to our platforms and potentially enable us to personalise content for you, such as by greeting you and displaying any preferences which may exist, such as your preferred language or geographical region. They may also enable us to recognize incomplete transactions so that we may potential offer further assistance or time to complete it.
These cookies provide data on your visit to our platform by recording which pages you visited and they record any actions users may make. If we have third party advertising, for example, this enable us to target appropriately. Potentially we may share your browser’s data history recording interaction with our platforms with third party advertisers. Additionally we may potentially use third party cookies to personalize advertising and analyses user interaction with our platforms. Third parties who Destination Travel may advertise with may provide anonymous cookies on other platforms so these cookies enable us to identify users as arriving on our platform from theirs. Potentially we may then be able to personalize Destination Travel’s advertising based on the data from these cookies.
Local Storage Objects (Flash LSOs)
Destination Travel may potentially use Flash Local Storage Objects which enable us to potentially store user’s platform preference while allowing us to personalize visits. Flash LSOs differ from browser cookies owing to the type and amount of data they store. Most users are unable to control, disable or delete Flash LSO acceptance on web browsers. More information about Flash LSOs can be found on Adobe Flash Player’s Help Place. By selecting “Global Storage Settings Panel” then following the instructions you can see your computer’s Flash LSO profile. By selection “Website Storage Settings Panel” and following the instructions you can see your computer’s current Flash LSOs, where you have options to select and delete any desired Flash LSO.
How to reject and/or delete cookies
Common browser cookie setting information:
Internet Explorer Open an external link a new tab
Our cookie recommendation
European Union users
Within the EU, users can visit YourOnlineChoices.eu to discover how you can limit advertiser cookie data by managing third party cookie preferences. For example you can see all data which Google may have collected on your by accessing myactivity.google.com.
Miscellaneous tracking technologies
Technologies which Destination Travel potentially uses include Pixel tag files where are clear images (also known as web beacons or web bugs), together with similar technologies embedded in email communication in connection to our platforms. These tiny graphic files contain unique identifiers comparable to cookies. Unlike cookies, Pixel tags are not stored on a user’s computer hard drive, but are clear images invisibly embedded on emails and web pages. If we use Pixel tags at all, it is amongst other things for the purpose of tracking the behavior of platform users which allow us to collect statistical data and design improved content to enhance platform functionality and usability. Potentially we and our third party service providers may additionally use Pixel tags in customer HTML email communication. These enable us to track rates of email response, show us when emails are viewed and provide data on the forwarding of our emails.
Destination Travel potentially uses third party provided aggregated statistical data recording user interaction with our platforms spanning multiple devices i.e. laptops, mobile phone or tablets. These essentially record login information to the third party’s services from multiple devices. This statistical data give us an insight into how potential customers interact with us across multiple devices and may highlight areas of improvement for us. Additionally this data may enable us to personalize services or advertising according to specific devices.
Other aggregated data supplied to us by third party digital platforms includes demographic information (i.e. gender and age), user interests (particularly travel and shopping interests) and other information which the third parties collect from the same user’s interaction with other websites and platforms. Understanding our target user’s interests and behaviors may potentially help us to improve our platform. We are typically unable to de-aggregate data to identify users or identify individual interests or demographics.
Users accessing ours (or any) platforms under the jurisdiction of the USA are provided with an opt-out provision for many advertising networking who belong to the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). To learn more about choices available to you users may visit their websites’ specific pages:
NAI www.networkadvertising.org/optout_nonppii.aspDAA www.aboutads.info/choices
Our Google Analytics usage
Destination Travel’s various websites and platforms use Google Analytics
which is a web analytics service available from Google. Google Analytics use
text file cookies which they place on your computer to help them understand how
users specific websites and platforms, including ours. Data generated by Google’s
cookie about a user’s interaction with a website or platform (including the user’s IP address)
is transmitted and stored on Google servers located in the US. Where users are able and have
activated IP anonymization, Google truncates/anonymizes the IP address’s last octet for users
within the European Union or to other users in other countries who are signatories of to this
Agreement within the European Economic Area. However there are exceptions where the full IP
address may be sent to then shorten by Google’s US based servers. Google analyses collected
user data to evaluate the user’s website or platform behavior. This data is incorporated into
reports on user activity and provided to platform operators, including Destination Travel.
Google Analytics’ reports.
Google claims to not associate user IP address information with
instructions, which have been discussed earlier. Disabling cookies will typically prevent a
user to accessing a website’s full functions. Additionally users can potentially block Google’s
data collection and use through cookies and IP address collection, by downloading then
installing Google’s browser plug-in at https://tools.google.com/dlpage/gaoptout/. Google’s
terms and conditions of use, and data privacy information can be found here
http://www.google.com/analytics/terms/gb.html and here or